Hello, I'm

Parsa Hassas

Business Analytics  ·  Data Analytics & ML  ·  Python  ·  SQL  ·  Power BI

I bridge an Electrical Engineering foundation with applied data analytics — building end-to-end workflows from raw data pipelines to statistical models and interactive dashboards. Currently based in Toronto, open to analytics roles and research collaborations.

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Featured Projects
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Certifications
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Degrees
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Titles in ML Pipeline
About Me

Structured thinking, practical analytics

I'm a Business Analytics student at Seneca Polytechnic with a B.Eng. in Electrical & Electronics Engineering from Iran University of Science & Technology (IUST). My engineering background shaped how I approach problems: systematically, with attention to data quality, model validity, and communicable results. I'm currently focused on analytics projects involving data preparation, regime-based modeling, machine learning, and dashboard design — and I'm actively looking for a role where I can apply these skills in a real-world data team.

Skills & Tools

Technical Stack

Languages, frameworks, and platforms I work with.

Languages
Python SQL SAS
Data & ML Libraries
pandas NumPy scikit-learn NLP / Embeddings Matplotlib / Seaborn
Statistical Modeling
OLS Regression Ridge & Lasso Stepwise Selection K-Means Clustering PCA
Visualization & BI
Tableau Power BI Dash / Plotly Excel & Cognos
Data Engineering
API Integration Data Pipelines ETL & Cleaning Feature Engineering Databases (SQL)
Tools & Workflow
Git & GitHub Jupyter VS Code Microsoft Excel Agile
Featured Work

Projects

A quick look at three pieces of work I’m proud of. Each one started with a real question, went through the messy data work, and ended with something useful — a model, a dashboard, or a public-facing data story people can actually understand.

PROJECT 01

TTC Ridership Recovery & Changing Travel Patterns

Transit Analytics  ·  Python  ·  SAS  ·  Tableau  ·  Dash

A regime-based analysis of Toronto TTC ridership showing how travel demand changed before, during, and after COVID. The project combines open data, feature engineering, statistical modeling, and dashboard storytelling to explain not only how much ridership recovered, but what now drives it.

Key finding: Post-COVID ridership recovered to 76.5% of pre-COVID levels, but the demand structure changed. Pre-COVID patterns were dominated by annual seasonal memory, while recovery and post-COVID periods showed different sensitivities to gas prices, unemployment, weather, and short-term momentum.
Average Annual TTC Ridership
Python SAS Tableau Dash Ridge & Lasso Time Series
PROJECT 02

The Watchlist — Movie Recommendation System

ML Recommender  ·  Python  ·  NLP  ·  Embeddings  ·  Clustering

A personalized movie recommendation system built from a user watchlist and a 50,000-title candidate pool. The project uses enriched movie metadata, semantic text embeddings, rating-aware user profiles, and taste-stream clustering to recommend films beyond platform-specific popularity bubbles.

Key finding: A user’s taste is better represented as multiple overlapping preference streams rather than one flat profile. The system separates thematic, stylistic, mood, and context signals so recommendations can be both more selective and more explainable.
Python NLP / Embeddings K-Means PCA API Pipeline Recommender Systems
Machine Learning
PROJECT 03

Behind Closed Doors — Toronto Violence Data Story

Data Storytelling  ·  Public Safety Analytics  ·  Visualization  ·  The Analyst

A public-facing data article for The Analyst that turns ten years of Toronto intimate partner and family violence records into a clear story about persistence, place, timing, and prevention. The goal was not just to show charts, but to make the patterns specific enough to understand and act on.

Key finding: The most important pattern was not a sudden spike — it was the absence of change. Toronto recorded roughly the same level of incidents year after year, with weekend peaks, residential concentration, and current or former intimate partners accounting for most cases.
Data Storytelling Public Data Tableau Web Visualization Research Writing Policy Insight
Work History

Experience

Professional background spanning engineering, data analysis, and editorial leadership.

Mar 2025 – Jan 2026  ·  11 months
Customer Service Representative
TAGHZIE Electronics  ·  Canada
Evaluated and analyzed client profiles to identify potential risks and ensure accurate data reporting. Researched market trends and conditions to inform client interactions. Maintained detailed documentation of customer inquiries and resolutions, ensuring organized workflows.
Jun 2023 – Dec 2024  ·  1 yr 7 mo
Electrical Engineer
Power Supply Production  ·  Tehran, Iran
Designed and tested electrical circuits, ensuring compliance with industry standards and safety regulations. Analyzed performance metrics and optimized product designs to enhance functionality. Collaborated with cross-functional teams to streamline production processes and reduce costs.
May 2023 – Dec 2024  ·  1 yr 8 mo
Editor in Chief
Sarv Student Magazine — Culture, Art & Literature
Analyzed and reviewed data for discrepancies in editorial workflows, ensuring accuracy and integrity. Created documentation to streamline internal processes and enhance operational efficiency. Conducted detailed research on cultural and market trends to ensure high-quality publications.
Academic Background

Education

Interdisciplinary foundation combining engineering rigor with applied business analytics.

Postgraduate Certificate
Seneca Polytechnic
Business Analytics
Started January 2026  ·  In Progress  ·  Toronto, Canada
Bachelor of Engineering
Iran University of Science & Technology (IUST)
Electrical & Electronics Engineering
September 2019 – January 2024  ·  Tehran, Iran
Credentials

Certifications

Professional development through IBM, Coursera, and LinkedIn Learning programs.

Get In Touch

Contact

Open to data analytics roles, internships, and research collaborations.